Wenzhou women's shoes hold up half of the shoes

      “ the advantages of Wenzhou shoe industry in marketing, financial management and industry chain is very obvious, Wenzhou footwear brands, big influence. ” &ldquo held in September 26th; China Shoes Capital leading women's shoes brand ” at the awards ceremony, the participants believe that Wenzhou is the most promising place for footwear international brands.

      in order to promote the transformation and upgrading of Wenzhou apparel industry, innovation and development, bigger and stronger, showcasing Wenzhou women's shoes enterprises brand results and corporate brand image, in June this year, &ldquo jointly organized the Wenzhou shoes Association, Wenzhou clothing chamber of Commerce, the Wenzhou daily China shoes; leading brand &rdquo selection activities. After recommended by the industry and enterprises, online publicity, online voting, expert jury voting and other strict vetting procedures, Kinde Juyi was named “ Chinese leading brand shoes special contribution award, ” JuKang, code, younger sister Juri, 23 brand was named &ldquo Chinese leading ladies shoes; brand ”.

      the day's presentation ceremony was held at the Shangri-La grand hotel. Deputy director of the Wenzhou Municipal Economic and Trade Commission Li Zuyan, vice president of the Wenzhou General Chamber of Commerce Wang Xin Fu, Wenzhou daily editor will be gold, vice chairman, executive vice chairman of the association of Wenzhou China leather shoes Association and Secretary General Xie Rongfang, chairman of Wenzhou City Association of shoe leather shoes, Huang Xiuman and other guests, award-winning enterprise award.

      according to Xie Rongfang, although Chengdu is “ China shoes are ” but, currently Wenzhou has been walking in front of Chengdu shoes shoes, shoes and more than Chengdu in terms of enterprise scale, production technology, brand awareness, etc.. In 2009, the annual output value of Wenzhou shoes reached 70 billion yuan. Among them, more than 300 shoes enterprises annual output of about 26 billion yuan, Wenzhou shoes and Wenzhou men's presentation “ &rdquo racing together bridle to bridle the potential.

      on the day of the ceremony, the Wenzhou daily editor in chief Kim will be said, “ China leading brand shoes &rdquo shoes; contest is the Wenzhou shoe press circles and jointly implement the municipal government's call to promote the major activities of Wenzhou industrial transformation and upgrading, is the Wenzhou footwear brand, bigger an important activity strong. Wenzhou as “ China Shoes Capital ” Wenzhou shoes production, brand, in the country and even the world have greater influence. Especially in recent years, Wenzhou shoes against the tide rising, indicating that Wenzhou shoes in marketing, capital, management and industry chain advantages are very obvious. Kim believes that the strength of the brand is great. For example, he said, the number of well-known brands in the world accounted for only 3% of the total number of global brands, but the market share of 40% of the world, sales of more than 50%. Therefore, “ brand has become an important choice for Wenzhou enterprises at this stage, because the brand will bring excessive profits, brands will bring tremendous integration ”.

      vice president of chamber of Commerce Wang Xinfu at the ceremony said, “ Chinese leading brand shoes &rdquo shoes; award is a great encouragement to lead the Wenzhou shoes enterprises in terms of brand, this is one of the enterprise and brand, are beneficial to the development of the industry. Wang Xinfu said, Wenzhou enterprises in the production and manufacture of people like products at the same time, but also actively build brands, enterprises to do fine.

      “ Wenzhou is the most promising place for international brands. ” City Economic and Trade Commission deputy director Li Zuyan think, as “ &rdquo China, Wenzhou shoe industry shoe; agglomeration, industrial chain, China in shoemaking industry have a great advantage, Wenzhou shoes have made an example, Kangnai, AOKANG and so on several big Wenzhou footwear brands have high visibility in the domestic now, a number of Wenzhou shoe brands, although it is not is an international brand, but in some respects has been in the international has a certain reputation. Li Zuyan encouraged the award-winning Wenzhou women's shoes enterprises based on the domestic market, make the brand stronger and bigger, make a reputation. He believes that the award-winning 25 Wenzhou women's shoes enterprises, very promising to create a well-known brand in China, “ hope that Wenzhou women's shoes also appeared domestic brands and even international brands. ”