Old products, shoes, shopping malls

Small holiday, domestic veteran produce beautiful transcripts

        “ find relevant baby 119115, seller 10000.
      the news was shocked when Taobao searched the store for such results. Last year I National Day writing “ 20 years ago the Chinese popular plum sweater warrior shoes 85 online shopping favorite &rdquo, which referred to; “ return ” Taobao sneakers sellers more than 360, but business is good.

      a warrior from Taobao store from more than 360 soared to 10000, visible “ &rdquo products; the tide is not prompted by a sudden impulse. This also explains why the intime department store “ back ” counter, surrounded by so many people.

      classic back only 43 yards /       I heard such a conversation yesterday.

      blue T-shirt; middle aged man; probably, only an old comrade like me bought this kind of shoes? Nostalgia!

      saleswoman: buy a lot of people, everyone is out of stock, several times.

      intime department store “ back ” counter, printed on the wall with China calligraphy “ China Wind warrior ” poster, caught in the middle of Nike, Royal elastics and other brands, like a rising tide brand — — boys and girls have stopped passing.

      reporter Wu Lin Yintai “ return ” counter for about an hour, around 4 staff to ask, they had little time to respond to — — the original store configuration of the two girls, but more than 10 days after the operation found inadequate to cope with, adding two, 4 one day without touching the ground, busy.

      on the counter outside the classic warrior really eye-catching, almost everyone into the store will touch it again. This is fully deserve “ the explosion, the clerk told reporters: ” “ the size of several shoes are out of stock, 43 yards and a few double. &rdquo: many people are willing to wait for the next replenishment, and then take the shoes, counter drawer in the book, remember a whole 7 pages of customer information, are “ when arriving, inform ”.

      back of this brand has 40 years of history, is the oldest tire brand Chinese Shanghai CHINT rubber factory production of shoes. Over the years, it has kept a loyal group of fans.

      then, a pair of warrior shoes priced at 20 yuan. Now, the average price of intime Wulin counter is more than 100 yuan, and the classic money is 79 yuan rmb.

      Kong Fengchun “ crystal egg powder &rdquo, 680
pricing;
      Kong Fengchun Cosmetics Co., Ltd. General Manager Jiang Hongbo told reporters: “ November 2008, Kong Fengchun stationed in Hangzhou department store, the first month sales of about 400000 yuan, make-up zone ranked first.
      when a shot started, inspired the morale of the team Kong Fengchun; then, they continue their “ shopping mall ” route, in West Lake, intime and other places out of the counter. At present, Hangzhou 100 stores because the basement decoration temporarily withdraw; Southern Song imperial Street Pedestrian Area “ Kong Fengchun ” the new store is settled opened — — from the original temporary exhibition of Zhongshan Road No. 55, officially moved to the side of the lane.

      yesterday, the reporter found Lane “ Kong Fengchun's makeup Museum ”. 6 pm, two female staff just to eat dinner, like a pot of hot Sliced Fish in Hot Chili Oil, xiangxiang.

      “ we haven't sat down from morning till night; the holidays are exhausted these days, ”. A young clerk explained to reporters, “ light is egg powder, to sell dozens of &rdquo every day;.

      “ our new limited edition crystal egg powder, priced at $680 each, not listed yet, many people are booked.
      reporters also noted that, compared with a year ago, Kong Fengchun store has increased the price of more than 200 yuan of loose powder and other new products, the price is close to the international second line brand.

      Kong Fengchun, general manager of Jiang Hongbo told reporters, after a few years of "super business", "cloth outlets", Kong Fengchun brand in the entire Zhejiang region has been a certain reputation. “ sales are good, so we would like to increase the number of high-end new products on the basis of the original classic products, enhance the quality of the entire brand ”.

     
      domestic products favored, and even become the tide of goods in the mall, a little excited. Open one or two stores easily, but with the brand, channel operations have been very mature than the big, back and Kong Fengchun to explore the many.

      in return for example, reporters yesterday in the four different channels, found 4 Price Classic sneakers back. The first is in the Yintai counter price of 79 yuan; then, on the Internet, generally sold 25-45 yuan; in the time-honored store “ Zhang Yunsheng ” classic warrior, sold 50 yuan per pair; in a Jiefang Road insurance store, the price of 30 yuan.

      according to a network of sellers, warrior shoes purchase channels is clear: “ than with ‘ Meihua brand ’ easier ” — — price, so many channels, in the &ldquo &rdquo after the wind; nostalgia;Go shopping mall, buy the old route, there are a lot of work to do

      like Kong Fengchun, brand awareness, rapid expansion of sales outlets, but the same store costs, international big profits are far higher than their — — improve product positioning, profit margins are also to be explored ceaselessly.

      Jiang Hongbo, general manager of the company admits: "Kong Fengchun originally in Zhongshan South Road, the store has more than 500 square meters, the annual rent over one million, “ we think the price is too high."More than 140 square meters, lane is more suitable for the situation of ”.